The r4d programme aims to inspire and train researchers to use different communication techniques to reach out to an interested audience within and outside academia. It also publishes video-pitches by young scientists on the Knowledge for Development platfom www.k4d.ch.
This guideline was developed by a science journalist and a communication coach. It provides practical tools and tips for successful pitching in science.
Author: Iris Staubesand, freelance science journalist, Bern
Contributions by: Kathrin Puhan, communication coach, Zurich
pdf: Guideline: How to communicate research successfully in three minutes